They were set up by senior people who’d run the UK’s big media agencies, and had managed the biggest brands in the UK. They knew that big is best only for those already big. For everyone else, being a small fish in a big pond is a lottery. So their proposition was simple - to offer all the experience, talent and resource found in the biggest media agencies to clients with smaller budgets.  A compelling, enduring idea. Or so you’d think.

They’re gone now, eaten up by the global networks in the relentless drive for size. The big agencies are bigger than ever and so are the compromises of being small in a big world.