Champions of independent retailing, Boost Drinks are poised to once again shake up the energy drinks market with a new pack format, a new TV campaign and a chance for consumers to win £25,000!
With sales rocketing 47% year on year, it’s clear that more and more consumers are enjoying the unbeatable combination of taste, energy and price that Boost delivers. With the drinks widely available in 250ml cans, we all agreed that increased demand calls for a larger format to help consumers ‘release the Boost’ even more across their busy schedule of work and play. And so we’re launching promotional multipacks of 500ml bottles, with an exciting on-pack promotion encouraging consumers to win big from a fantastic range of prizes.
In addition to digital, PR, social media and out-of-home formats, we’re really excited to be bringing Boost to TV screens across the land for the first time ever. With the Asian population accounting for 6% of UK adults, and a really valued audience of Boost consumers whom we think will embrace Boost’s new 500ml packs, we’re utilising Asian TV channels to launch the new campaign. Tune in today to catch the ad and for a chance to win big prizes in Boost’s latest amazing giveaway!
For those who don’t see the ad on the gogglebox, from now until December 15th consumers can enter the code from their 500ml promotional packs on the Boost microsite for the chance to win big. Prizes include cinema tickets, Amazon vouchers and £25,000 cash! All entrants are also placed in a prize draw to win a Virgin gift card worth £2,500.
Now that’s what we call releasing the Boost!
28th September 2017