Stelrad, the UK’s leading manufacturer of stylish, modern radiators,  have been an Alchemy client since 2014.  Following several years of successful trade advertising we were recently tasked with creating a campaign to drive growth in brand awareness and consumer engagement; encouraging loyalty and creating advocacy amongst consumers.

Radiators are no longer simply white boxes which heat the room.  Stelrad produce an inspiring lineup of products, allowing consumers to choose from a wide range of decorative and design led radiators which are energy efficient, aesthetically pleasing and which can be a real focal point in any room. There’s even a custom range which can be made to order in one of 36 colours.

Showcasing the products in a visual and stimulating environment and reaching out to consumers when they are actively looking for home décor inspiration is key to delivering Stelrad’s objectives, so print and digital media were selected as key channels for this campaign.  With few of their competitors utilising these environments, we felt there was a real opportunity for Stelrad to dominate the home interest print marketplace and leverage the relationship between trusted and credible magazine publishers and their readers.

Working closely with editorial teams at House Beautiful and Ideal Home for the campaign launch, we have delivered advertorial content which sits perfectly in these inspirational environments, explaining the detail and range available from Stelrad.  Supported with further impactful magazine advertising and large format digital activity to drive reach against Stelrad’s core target audience, the campaign is further extended through social activity on Facebook and Instagram driving traffic directly to Stelrad’s website.

Here's to the next step in Stelrad’s growth journey and delivering a successful campaign which truly reflects their No 1 status in the market.


27th September 2017