Saturday nights don’t get much better than when you see two of your clients featuring within content on peak ITV programming. This Saturday, two of our favourite brands appeared in Ant & Dec’s ‘Win the Adverts’ feature on Saturday Night Takeaway. First up Ant & Dec were dressed in their overalls, with Ant enjoying a teabreak whilst Dec decorated the walls to showcase a prize of a £5k makeover from Johnstone’s Paint.
This was followed by a clip showing Dec back in his suit with a handful of readies offering the opportunity to win £1000 cash from Nottingham Building Society.
The segment reached over 5m viewers, amplifying the spot airtime campaigns we have running simultaneously for both advertisers.
Sadly the contestant didn’t win the prizes, but we’re still smiling as the feature will be repeated this Saturday. That means over 10m people will be exposed to Johnstone’s Paint and Nottingham Building Society within programme content. A great example of Alchemy working with media suppliers to deliver value beyond price and money-can’t-buy added value for our clients.
9th March 2016