We were delighted last year when a leading European water park operator, Alpamare, appointed us as their media partner to help launch their new Scarborough park. From the outset we were keen to develop a strategy that included rich dynamic media allowing us to really bring the Alpamare experience to life.
Nothing does this better than TV and Alpamare's TV debut arrived with a splash on Saturday 1 October! With a tightly targeted campaign booked across ITV Yorkshire we secured a double peak-time debut in X-Factor and Jonathan Ross to ensure strong reach against both our fun-loving family and young adult audiences.
Alpamare Scarborough opened in August and boasts the UK's longest and fastest adrenaline inducing waterslides. With a giant indoor wave pool it is promoted as a waterpark ‘unlike anything the UK has ever seen before’. Frankly, we can’t wait to don our swimming cossies and test it out!
Created by our friends at Bloom, you can check out the new Alpamare TV ad here
7th October 2016