Absolutely thrilled that our work for Methodist Homes has been recognised by Thinkbox as an outstanding campaign. Shortlisted from hundreds of entries in the annual TV Planning Awards, this work showcases how we created a hugely impactful TV campaign on a very limited budget, overcoming perceptions about the capital cost of TV airtime and barriers to entry on production costs. With a clear set of objectives, we crafted a compelling case for Methodist Homes to harness the power of TV to drive high awareness at speed, deliver emotional engagement and generate leads for their retirement living development in Scotland. The campaign delivered results way beyond expectations, and the awareness generated continues to deliver a halo effect on effectiveness of other channels.
With only 6 awards up for grabs, a Thinkbox Media Planning Award is highly coveted in the industry. We know that we're up against some of the biggest media agencies in the UK and some of the UK's most famous brands, so regardless of the outcome we couldn't be more proud to achieve the recognition of making the shortlist.
Keeping our fingers crossed for the awards ceremony in July!
If you'd like to know more about this case study, or indeed see other examples of how media planning with a little bit of Alchemy can make a tangible difference for your brand, please get in touch.