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To defend market share versus new ‘bed in a box’ market disruptors who were investing in highly visible, aggressive marketing

With an established heritage and their own farm, Harrison Spinks don’t just make beds, they grow them! Quality, innovation and craftmanship is at the heart of their family run business and sharing their distinctive brand story was the key to success


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Using a multi-layered content-rich media strategy, we brought to life the brand proposition through high impact and emotive spot TV, magazines & digital / social channels.

Aligning with relevant British, Nature and innovative Lifestyle content reinforced their point of difference.

Press days tempted magazine editors into the farm and factory, resulting in a fantastic series of advertorials and editorial across home interest press & digital platforms

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Reaching 69% of target audience across 4 weeks, created high visibility.

Brand awareness DOUBLED and key messages resonated.

Most impressively, website traffic had a huge uplift!