Putting ‘Bed in a Box’ manufacturers back in their box!

The Challenge

New market disruptors in the ‘bed in a box’ category were stealing market share through highly visible, aggressive marketing.

We needed to turbo charge awareness, drive consideration, engagement and sales.

The Solution

Using a multi-layered content-rich media strategy, we brought to life the brand proposition through high impact and emotive spot TV, magazines & digital / social channels.

Aligning with relevant British, Nature and innovative Lifestyle content reinforced their point of difference.

Press days tempted magazine editors into the farm and factory, resulting in a fantastic series of advertorials and editorial across home interest press & digital platforms.

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