The Challenge

• Increase reach and awareness of My Expert Midwife brand​

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• Drive core brand metrics ​



• Support Retail and Online Sales​

The Solution

To connect with expectant and new mums at exactly the right moment, we launched a dynamic multi-media campaign built for precision and impact. Subscription VOD harnessed multiple data points to create bespoke audiences – targeting pre-conception to pregnancy and early motherhood. ​

Strategic outdoor placements in antenatal and maternity wards enabled us to engage in-market audiences in high-dwell environments, ensuring maximum visibility when the messaging was most relevant.​

To deepen trust and influence, we partnered with parenting podcasts and publishers running digital activity, reviews and recommendations — a proven driver for this audience.

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