That’s a wrap! Propelling awareness of a powerful partnership with SIZE? and NIKE
The Challenge
The client wanted to seize the opportunity to raise brand awareness by positioning size? as a specialist streetwear retailer to entice customers away from mainstream brands through a partnership with brand giant Nike.
Nike needed to showcase two key products and we knew we needed to amplify different fashion inspiration in an innovative, exciting way to elevate what size? can offer to provoke a positive response from consumers.
The Solution
We built an impactful OOH campaign with support from various digital channels, including digital audio, to help build targeted reach across popular genres.
The campaign targeted 25-44-year-old “confident curators” – people with an interest in browsing, buying, and wearing streetwear. We launched across international cities to drive mass visibility, and accompanied by impactful, unique flyposting around Paris and Amsterdam with digital OOH sites across Leeds, Manchester and Liverpool.
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